Lead Master — capture, score and route leads
Build forms, mint public capture links, gate a lead magnet, and let AI score and qualify everyone who arrives.
Lead Master is the hub every other product feeds. Content, audits and ads all end up here as scored leads you can work.
Build a capture link
Create a form
Choose from 16 field types including ratings, NPS, scales and conditional questions.
Mint a capture link
You get a public URL you can put in a post, a bio, an ad or an email.
Optionally gate a magnet
Attach a PDF that unlocks after submission — the classic lead-magnet flow.
Set routing
Assign new leads to a person, or round-robin them across your team.
How scoring works
Every lead gets two scores rather than one blended number:
- Fit (0–50) — who they are: company, business email, job title, niche match.
- Engagement (0–50) — how interested they are: intent language, budget mentions, asking for a call.
Each score carries the signals behind it, so you can see *why* a lead scored what it did. Engagement decays as a lead goes quiet, so stale leads demote themselves instead of sitting at the top of your list forever.
Always tag your links
Add UTM parameters to any capture link you share (source, medium, campaign). The lead keeps them, so you can tell which post, ad or email actually produced the pipeline.
Handing off to Sales
Open a lead and hit Send to Sales — it moves to the top of the Sales import queue for outreach, and the handoff is recorded on the lead's timeline.