Prodigal Lens — brand & Instagram audits
Run a scored audit of any Instagram account, benchmark against real local, national and international competitors, and share the report.
Lens grades an Instagram account on reach, engagement and content, then tells you specifically what to fix. It works on any public handle — your own, a prospect's, or a competitor's.
Running your first audit
Open Instagram Audit
From the Lens dashboard, choose Instagram Audit.
Enter a handle
Any public account. No login or connection required.
Pick a depth
Basic covers grade, metrics and fixes. Pro adds local + international competitor benchmarking and what's working in your category. Deep adds a national tier and a 30-day content plan.
Read the report
You get a grade, an executive summary, metrics, strengths, fixes, and prioritized recommendations.
Understanding the tiers
- Basic — the grade, core metrics and concrete fixes. Best for a quick read on any account.
- Pro — adds real competitors (local and international) with a side-by-side table, plus current category trends.
- Deep — adds the national tier, more competitors, and a 30-day content plan built from the gaps found.
Where the numbers come from
Public audits use Instagram's public data, refreshed per post at audit time. Connecting your own account via Meta gives owner-exact figures, including private insights like reach and follower breakdowns that no public method can access.
Sharing a report
Every report has a Share button that mints a read-only public link — anyone with it can view the full report and download the PDF without logging in. Use it to send a teardown to a prospect or a client.
Turning audits into pipeline
Audits aren't just diagnostics. A weak-grade audit of a prospect is a buying signal with a ready-made hook — the Sales prospecting agent reads your audits and drafts personalized outreach from the specific gaps found.